Pathmetrics for WordPress
Connect the dots between all your marketing efforts that lead towards conversions. Use our premium WordPress plugin to understand your path to conversion better.
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Instantly see the path towards conversion
Forget complex analytics and dashboards and instantly see the path the visitor took before converting.
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Understand what channels were involved
Stop guessing what channels and marketing efforts are driving conversions. Don’t be influenced by biased vendor reporting.
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Determine the time to conversion without hassle
We keep track of how long it took between the first visit and the time to conversion.
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Unlimited conversions
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Unlimited forms
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Integrates with form builders
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Sync path data to other platforms
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GDPR compliant by default
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Understand the conversion path
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Align budgets with generated revenue
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Don’t depend on vendor reported data
Buy your license
Use your preferred form builder plugin
We support the most used form builders that are available for WordPress such as WPForms, Contact Form 7, Jetpack Forms, Gravity Forms and Ninja Forms.
GDPR compliant by default
Online privacy is well guarded by GDPR, we start tracking the visitor only when the analytics consent is given. This happens automatically as we integrate with the most important cookie banner solutions like Cookiebot, Complianz, Borderlabs Cookie, CookieYes and Real Cookie Banner. No manual setup needed.
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What makes this different from Google Analytics or other attribution tools?
Unlike Google Analytics or other tools, which often rely on last-click attribution, Pathmetrics provides a full multi-touch journey view. It shows how each channel contributes to conversions, even if it wasn’t the final touchpoint. We also integrate data from multiple sources, including paid and organic channels, to give you a complete and accurate picture of your marketing efforts and their returns.
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What happens if I sign up and later decide it’s not for me?
No worries! You can cancel anytime. The first month after we activate your account you will get as a free trial period and you won’t be charged. Afterwards you can cancel every billing cycle (monthly).
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When will I be charged?
The first charge will happen after your free trail is over (one month). You will get a notification and will need to add your payment details before you can further use Pathmetrics.
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How accurate is the attribution tracking?
Our tool uses advanced tracking methods, including first-party cookies and UTM parameters, to ensure high accuracy. Our approach can differ on which platform your website(s) are built, where possible we use approaches that are not blocked by Ad blockers or privacy tools.
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Is there a limit on how much data I can track?
Currently we are not limiting the amount of data you can track or that is stored. As we are a tool that enables insights over longer periods of time we are not looking into limiting this anytime soon.
