Your Ads, SEO, Socials and Emails work together, now you can prove it
Connect the dots between all your marketing efforts, know exactly which ones drive conversions and revenue. Don’t rely on the vendor’s own attribution and data gaps.
You will be able to …
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Invest resources into paths and channels that create the most revenue, not the most conversions or clicks
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Understand how content guides users through the funnel
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See how your marketing efforts work together
WordPress plugin
A premium plugin that tightly integrates with the WordPress ecosystem without any effort. Understand the conversion path, easily see what pages made a difference and more.
Platform
Get valuable insights, no matter which platform you use for your website or form. Platform specific integrations ensure we don’t require you to do complex setups or configurations.
- What makes this different from Google Analytics or other attribution tools?
Unlike Google Analytics or other tools, which often rely on last-click attribution, Pathmetrics provides a full multi-touch journey view. It shows how each channel contributes to conversions, even if it wasn’t the final touchpoint. We also integrate data from multiple sources, including paid and organic channels, to give you a complete and accurate picture of your marketing efforts and their returns.
- What happens if I sign up and later decide it’s not for me?
No worries! You can cancel anytime. The first month after we activate your account you will get as a free trial period and you won’t be charged. Afterwards you can cancel every billing cycle (monthly).
- When will I be charged?
The first charge will happen after your free trail is over (one month). You will get a notification and will need to add your payment details before you can further use Pathmetrics.
- How accurate is the attribution tracking?
Our tool uses advanced tracking methods, including first-party cookies and UTM parameters, to ensure high accuracy. Our approach can differ on which platform your website(s) are built, where possible we use approaches that are not blocked by Ad blockers or privacy tools.
- Is there a limit on how much data I can track?
Currently we are not limiting the amount of data you can track or that is stored. As we are a tool that enables insights over longer periods of time we are not looking into limiting this anytime soon.
About us
Pathmetrics was founded by marketers who were frustrated by the lack of true multi-touch attribution. We’re on a mission to give businesses full clarity on how every touchpoint drives revenue. We are a team of 8, HQ located in Belgium.
